IT COULD ONLY HAVE BEEN RADEBERG
Invention coupled with ambition gives birth to greatness. In the late 1800’s, nowhere was this more evident than in the city of Radeberg, Germany. Tucked between Dresden and the Elbe Valley, Radeberg lay at the heart of the Kingdom of Saxony before Germany was a unified country. Saxons are renowned for their unwavering devotion to industry, relentless obsession with quality, and flourishing cultural freedom: the perfect landscape for the genesis of Radeberger Pilsner.
Since 1872, we’ve been guided by one single-minded pursuit: we call it “Pilsner Perfection”, the perfect combination of water, hops and barley, and a passion to share our distinctive taste with the world - first in Saxony, then Germany and around the globe.
Some follow fashion and others chase fads, but we’ve stayed true to the cause - brewing our exceptional German Pilsner in the same town - and nowhere else - for one consistent taste the world over. What’s more, it’s all we’ve ever done and all we do to this day. We’ve learnt that when your aim is true, you’ll never miss your mark.“