English
When you’ve brewed Pilsner for as long as we have, you learn a thing or two about how to do it right. Since keeping it that way has become our obsession, we’re able to promise that the unique taste of Radeberger Pilsner will be just as crisp and refreshing wherever you enjoy it as if it is straight from the tap at our brewery. It’s a commitment we honor each and every day.
First Saxony, then Germany; and if you can make it in New York, you can make it anywhere. So imagine the excitement when Radeberger Pilsner finally landed on U.S. shores, making its way to key cities like New York and Chicago in 1903. Who’d have guessed that what started in a small German town thousands of miles away would delight discerning American palates so soon? It hasn’t always been smooth sailing, but distinctive taste will always weather the storm - and today Radeberger Pilsner remains one of the top leading German breweries and is considered an Ambassador of German Beer Culture the world over. Enjoy a fresh Radeberger Pilsner wherever you go, from Buenos Aires to Shanghai, from Moscow to New York City and well over 87 countries around the globe.
Sometimes it’s the small town heroes who catch the world off guard and surprise us when we least expect it. That’s what happened in 1872, when five local men of distinction from the small town of Radeberg, Germany decided to teach us all a thing or two about beer. Even more surprising, they were total amateurs - but what they lacked in experience, they more than made up for in vision, taste, and their unrelenting commitment to one thing and one thing only - brewing the finest German Pilsner the world had ever seen (or tasted). And that’s exactly what they did. They rallied the finest brew masters and devised a slew of inventions to literally turn our expectations of great taste upside down. They may have been men of relatively well situated backgrounds, but the scale of their ambition was anything but trifling - no expense was spared, no obstacle too high in their pursuit of brewing perfection.
Call us obsessive if you must, but we’ve spent the past 140 years focused on one thing alone – combining soft, pure water, the choicest hops, and pale malted barley to create the finest German Pilsner the world has ever known. No expense was too great, no hurdle too high in pursuit of “Pilsner Perfection”. Take our water – even the fabled waters of Bohemia, previously used to brew Pilsner, were insufficient to satisfy our more exacting standards. After transporting 2,500 liters over the Ore Mountains to our hometown of Radeberg, the water was unceremoniously dumped into our flower beds once it dawned upon us that spring water from our nearby serene forests afforded us the precise smoothness to thrill refined palates. Others have come and gone – adding this and that to their brews in pursuit of fickle fashion. We, however, see compromise as the enemy and stick to what we’ve always done best. Given how long we’ve been around, we trust you’ll agree we must be doing something right. No wonder we are the oldest German Pilsner still delighting the world’s most discerning taste buds today.
Some men never settle for anything short of perfection – especially when it comes to taste. Such was the attitude of our founders, and the same spirit inspires us today. For those who demand the greatest and will do anything to indulge their taste for distinctive flavor. Radeberger Pilsner is the natural choice, and has been for discerning connoisseurs the world over since 1872. Taking only three simple ingredients, water, hops and barley – masterfully combined – we have delighted the taste buds of those for whom nothing but the best is ever enough.
